Introduction

The best time to buy car insurance.

Car insurance prices aren’t fixed.

In fact, they change more often than you might think.

That’s right—when you buy your policy, matters just as much as where you buy it.

Get a quote at the wrong time, and you could end up paying up to 123% more for the exact same cover.

But why does this happen?

The answer lies in how insurers assess risk in real time.

Using complex algorithms, they adjust prices based on fraud prevention, claim likelihood, and consumer demand.

And as it turns out, some hours of the day come with shockingly high price hikes.

So, when is the worst time to buy car insurance?

More importantly, how can you avoid overpaying?

Let’s break it down.

Why Car Insurance Prices Change Throughout The Day

If you think insurance pricing is random, think again.

Insurance companies are constantly adjusting prices behind the scenes.

Here’s why:

• Insurers analyse massive amounts of data from past claims.
• They identify patterns in high-risk behaviour linked to certain times of the day.
• As a result, they increase premiums when risk levels are higher.

This is where things get interesting.

Late-night quotes tend to be the most expensive.

But why?

Because drivers who buy car insurance late at night tend to have higher accident rates and more expensive claims.

This isn’t just speculation—the data backs it up.

The Worst Time Of Day To Buy Car Insurance

Buying car insurance at the wrong time could be costing you hundreds of pounds.

A deep dive into pricing data from comparison websites reveals a clear trend.

The most expensive time to buy car insurance is between 12 AM and 4 AM.

The numbers don’t lie.

At 3 AM, the same driver, same car, and same policy was quoted £519—

A staggering £78 increase compared to daytime rates.

But that’s not even the worst case.

Some policies more than doubled in price overnight.

So, why does this happen?

It all comes down to how insurers assess risk.

Why The Small Hours Bring Big Prices

Buying car insurance at night isn’t just more expensive—it also limits your choices.

Here’s why:

Higher Fraud Risk

• Insurers report that fraudulent applications spike at night.

Increased Claim Probability

• Late-night drivers are statistically more likely to be involved in accidents.
• Historical claims data confirms that these drivers cost insurers more.
• Higher risk = higher premiums.

Fewer Active Insurers

• Some insurers only offer quotes during standard business hours.
• As a result, there are fewer options at night, pushing prices higher.
• With limited competition, premiums increase.

Bottom line? Getting a quote between midnight and 4 AM is a financial trap.

And the data proves it.

Case Study – How Prices Change Overnight

To put this theory to the test, a series of quotes for a London-based driver across a 24-hour period was carried out.

The results?

• The cheapest quotes appeared between 9 AM and 6 PM.
• Prices spiked between 3 AM and 4 AM—jumping by 18%.
• By 6 AM, prices had returned to daytime levels.

And it wasn’t just one insurer.

Comparison websites confirmed that this pattern holds across multiple providers.

Some policies increased by over 100%—literally doubling in price after midnight.

So, how do you avoid this costly mistake?

Simple.

Get your quote at the right time.

The Best Time To Buy Car Insurance For The Lowest Price

So, if late-night quotes are the worst, when should you buy your car insurance instead?

According to extensive research, the best time to get a quote is between 7 AM and 9 AM.

But why?

Because during the morning, insurers are competing for business.

Since fewer high-risk drivers are active at this time, the algorithms assign lower risk scores, resulting in cheaper premiums.

Here’s what the data shows:

• Early morning quotes tend to be the cheapest across most insurers.
• Prices start creeping up by midday as more people begin shopping.
• By evening, rates level out but remain higher than morning prices.

But timing doesn’t just matter by the hour. It also matters by the day.

How Buying In Advance Saves You Money

Timing your quote isn’t just about choosing the right time of day—it’s also about how far in advance you buy.

According to research, the cheapest day to purchase car insurance is 26 days before your renewal date.

Why does this matter?

Because last-minute buyers get penalised.

Insurers assume that people who leave things until the last minute are either:
Disorganised – More likely to miss payments.
Desperate – Willing to pay more for immediate cover.
High-risk drivers – A history of poor decisions and potential claims.

The numbers prove it.

For the average driver, buying a policy 26 days in advance is over £200 cheaper than purchasing it on the day it starts.

So, if you want to lock in the lowest price, set a reminder and buy early.

But that’s not all—other factors also impact your quote.

Other Timing Factors That Impact Your Car Insurance Quote

Avoiding unsociable hours when shopping for car insurance is crucial.

However, a few other timing tricks can help you save even more.

The Best Days of the Week to Buy Car Insurance

Believe it or not, the day of the week also affects pricing.

• Tuesday and Wednesday tend to have the lowest average quotes.
• Friday and Saturday often have higher premiums as more people shop for cover.
• Sunday evenings can be hit or miss—some insurers hike prices as people prepare for the week ahead.

The Worst Time of the Month to Buy

Insurers set quotas each month, and as the end of the month approaches, prices can increase.

Why?

Because once insurers have hit their targets, they stop offering aggressive discounts.

So, if possible, avoid buying a policy in the last few days of the month.

Seasonal Fluctuations in Pricing

Some times of the year also bring price increases, particularly for:

• Young drivers in September/October – When students return to university.
• Winter months – More accidents and claims lead to higher premiums.
• Holiday periods – A surge in demand can drive up prices.

By considering these factors, you can strategically time your purchase and avoid unnecessary costs.

Conclusion

So, what’s the key takeaway?

Never buy car insurance between midnight and 4 AM.

Prices can skyrocket by up to 123%, and you may get fewer quotes.

Get your quote early in the morning (7 AM – 9 AM).

This is when insurers offer their most competitive rates.

Buy your policy 26 days in advance to maximise savings—last-minute buyers tend to pay over £200 more.

Choose the right day of the week.

Avoid Fridays and Saturdays, and aim for Tuesdays or Wednesdays instead.

Avoid end-of-month purchases. Prices can spike when insurers hit their quotas.

By following these simple timing strategies, you can cut your car insurance costs significantly.

Want to save even more?

Check out these helpful guides:

5 Ways to Save Money on Car Insurance
Very Cheap Car Insurance: How to Get the Lowest Rates
How Your Credit Score Affects Car Insurance Prices

Timing is everything—and now, you know exactly how to use it to your advantage.