The Good and Bad Side of Insurance Campaigns

CAR INSURANCE NEWS ROUNDUP: 7 DAYS ENDING 11 DEC 2013:

When it comes to awareness campaigns launched by car insurance companies,┬ásometimes they can be wildly successful – other times, completely repugnant.

An example of a campaign that can do some good is the high amount of lobbying motor car insurance providers have been doing in the UK in order to persuade the Government to adopt new regulations to reduce the incidence of car crashes, especially amongst younger Brits. This latest push towards safer roads – something that benefits insurers by not having to pay out nearly as much on the constant stream of road traffic accidents – comes in the wake of a report released recently that one out every four British drivers having some involvement in a such an accident – and that a quarter of them admitted fault.

However, the biggest and most worrisome statistic revealed in the report is how deadly the roads have become for younger Brits. An absolutely shocking 8 out of 10 British teens said they have either been involved in a serious car crash or know someone who has, and that’s simply an unacceptable figure. Is it any wonder that cheap car insurance for young drivers is so out of reach?

Now if you ask me this kind of campaigning on the part of insurers is not only appropriate but admirable. New regulations to keep younger Brits safer can only result in good things as far as I’m concerned, especially if it reduces tragic deaths from car accidents.

Speaking of tragic deaths, one US-based insurance provider has been capitalising on the tragic death of film star Paul Walker – known for the Fast and Furious serious of movies – in a fiery car crash. The insurer – who I won’t bother to name, as I’m not keen on giving these bastards any free publicity – has been sending a massive number of public messages over Twitter, responding to tweets about Mr Walker’s untimely death with cavalier questions such as ‘yes but did he have car insurance?’ followed by a link to their car insurance comparison website.

This has to be the absolute worst thing you can do in a situation like this. What bloody idiot in charge of that company thought this would be a good idea? It’s crass, offensive, and the worst kind of negative publicity. I swear some people are just in need of a good swift kick in the bollocks if you ask me.

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