IAM & Jet join forces to launch safe winter driving initiative

Jet Service Stations has joined forceswith the Institute for Advanced Motorists in order to launch a new safe driving winter initiative for discount car insurance customers as the ice snow looms on the horizon once more, industry experts recently revealed.

62 Jet Service Stations across the country will be giving away an advice booklet filled with winter driving tips for motor car insurance customers from this Monday, alongside a free ice scraper as well, to encourage safer driving habits for the coming season.  3,328 accidents were caused last year by fog, snow, sleet, or rain impairing a driver’s vision, according to official figures, with 20 of these accidents fatal ones – and the booklet being given out aims to reduce this number by including tips for driving safely in challenging road conditions and tips on how to prepare your vehicle for winter weather.

Peter Rodger, chief examiner for the IAM, remarked that the number of severe crashes on roads in the UK is currently on the decline, and he would prefer that it continued in this manner.  Motorists need to ask themselves first and foremost if they truly need to travel on days accompanied by bad weather, Mr Rodger also said, with those who can’t avoid it needing to take steps to prepare their vehicle before setting off.

Tony Conway, marketing manager for Jet, also commented on the new partnership, stating that many of its customers were affected adversely by inclement weather last year, especially those living out in the countryside.  Mr Conway highlighted the importance of understanding that getting into an accident during the winter can lead to more than just increases to car insurance rates, as winter crashes can turn quite deadly, adding that Jet is determined to aid its local community this year to be prepared more thoroughly.

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