While women may be genetically predisposed to be better at multi-tasking than men according to some scientific studies, new research has discovered that millions may be putting themselves at risk while doing so out on the nation’s roadways – something that could spell the end to discount car insurance for women.
Almost one out of very four women have admitted in a recent survey that they will apply make-up while driving, despite 84 per cent being fully aware of the dangers of doing so. One out of every seven female drivers have even taken their hands from the steering wheel to put the finishing touches on their make-up, says Diamond, the motor car insurance company which conducted the study.
The insurer, who specialises in providing discount car insurance for women, said that six out of every ten female drivers accepted the risks of putting on make-up whilst on the road due to the time it can cut off of their beauty regimen. However, crashes or near-misses have happened with 16 per cent of respondents.
Diamond managing director, Elwyn Gedrych, said that she was shocked by the results of the survey. While she acknowledged that women have quite busy lives, doing anything but keeping your attention on the road by checking emails or applying your make-up is the height of stupidity.
Many women who engage in this sort of behaviour behind the wheel can be spotted by police, which can result in them being charged with careless driving, the managing director said. That is, she added, if you’re lucky enough to actually arrive at your destination in one piece.
In an effort to curb the practice, Diamond went so far as to enlist the aid of a celebrity make-up artist to film a video and upload it to YouTube in order to show how to properly put on make-up before getting behind the wheel.