One provider of discount car insurance in the UK has recently launched a new television marketing campaign with a £4 million price tag – the most substantial ever undertaken by the firm.
The campaign, undertaken by LV=, one of the largest car insurance companies in the UK, is one of four designed to re-brand the firm with a new television advert. The advert features the new, distinctive icon for the company, which is a distinctive green heart
Four years prior to the current advertising plans, LV= had declared its desires to become the fifth largest motor car insurance provider in the UK by 2012. However, the firm achieved its coal a full two years ahead of when it predicted, and throughout the past four years, the insurance business for the firm has created a thousand new job opportunities and grown by more than 500 per cent.
LV= marketing director, Guy Hedger, remarked in a recent interview that the key to success in advertising was to combine not only high production values but competitive pricing as well. Mr Hedger stated that the advertising campaign, which just recently began, would continue to run until the middle of this coming September.
In related new, the firm reported its financial results for 2010 earlier this year. The underlying net profits for LV= rose by a factor of 118 per cent last year, rising to £96.2 million from its former figure of £44.2 million.
The advert, which was created by marketing firm Designate, highlights the brand’s recent successes and the number of new customers that LV= has gained. The firm maintains that more than a thousand customers a day are joining the company for their car insurance needs.