63 per cent of all Brits recently admitted to finding the most attractive car insurance rate in place of the best cover for their vehicle according to the survey. Additionally approximately 9 per cent even went as far as to say that saving the most money as possible is the only thing that mattered when buying motor car insurance.
This nine per cent of motorists – which is roughly equivalent to 2.7 million UK drivers – have no interest whatsoever in what is included or excluded in terms of their cover. Instead their primary concern is indeed finding the cheapest cover they can.
Only 8 per cent of respondents indicated that they were willing to put down more cash on a policy if it meant they were assured better cover. This 8 per cent were thus willing to say that buying discount car insurance was not as important as finding the best policy.
At 29 per cent, over one quarter of drivers felt that getting the best policy and saving money on their motor insurance were equally important. A good many of these respondents would presumably be willing to give a large majority of the ‘no frills’ insurance policies a pass in order to obtain better cover, though still be prepared to compromise in order to save a bit of cash.
Taken together, only 37 per cent of respondents inidicated that the price they paid for their insurance polices was less than or equally important as the level of cover on their policies.