Sheilas’ Wheels, provider of discount car insurance for women in the UK, recently announced it will expand its range of products in its launch of a new driving academy, proclaiming any enrolled students will receive top advise while pracitising for their test.
Motor car insurance provider founder and chairman Peter Wood released a statement addressing the new developments in regards to the new driving academy, which will feature pink cars roaming the nation’s roads as female motorists learn how to drive.
Mr Wood commented that his car insurance company will be utilising its statistical knowledge of female driving patterns in order to offer women the perfect strategies in becoming both a responsible and an efficient motor vehcicle operator.
The move, Mr Wood said, is simply a natural extension of the car insurance brand, which has been grabbing the imagination of female drivers in the UK for the last half of the current decade.
The academy is slated to open in the spring of 2011 in the south of England.
In related news that is sure to simply pour more fuel on the fire for the battle of the sexes, Sheilas’ Wheels released research findings last month that detailed how men tended to drive an additional 20 miles on average every year in comparison to women, which the study cited to a predilection for becoming lost whilst driving.
About to celebrate their 5th anniversary, Sheilas’ Wheels is a UK-based car insurance brand that was founded in October of 2005 as a subsidiary of direct insurer Esure. Known for its iconic Sheilas clad in iconic pink sequined outfits and its infections adverts, the car insurer has gained a popular cult following, encouraging pop producing legends Stock, Aitken and Waterman to reunite in order to produce “(I’m so) Happy Happy (You’re Mine),” a music single for The Sheilas’.